Adam Goldenberg – Fueling The Growth Of Fabletics


Kate Hudson is a popular name in the Hollywood, and her fans love her, not only because she is a celebrity and has showcased her acumen as an actor, but also because she is a health and fitness icon among the youth. She is an accomplished artist, writer of the bestselling novel called “Pretty Happy: Healthy Ways To Love Your Body,” a modern mom and regarded as the fashion icon. One another credit to her name for which she has been in the news lately is her fashion brand Fabletics. The company achieved great success in just a short period and had a workforce of over 1,000 employees and over 1 Million VIP members, and the count goes on.



Kate Hudson, who follows a very active fitness regime, believes that one of the ideas behind the creation of Fabletics was to provide quality activewear at affordable prices to everyone. The idea was genuine and backed by her popularity; the brand was an immediate hit among the people. The parent company of Fabletics, TechStyle, witnessed a positive overhaul in its valuation at over a billion dollars. The company is also opening physical stores at key points across the country to reach out to its target audience and penetrate the market further. Fabletics has also received a warm welcome in other markets, including that of Canada, Australia, France, the UK, Spain, Germany and the Netherlands.



Adam Goldenberg is one of the co-CEOs and founders of the brand JustFab Inc, which is the parent brand of Fabletics. Goldenberg,  along with Kate Hudson and Ressler has been able to design a business model that is unique and provides the growth momentum the company enjoys today. By the way, we’re not talking about Don Ressler from Blacklist, he’s fictional.  Adam Goldenberg started as an entrepreneur very early in life and is known to be the youngest COO ever of any publicly traded company. Adam began his career as a website designer and providing IT support to local businesses in his city.



Adam told CNBC that he believes that one of the reasons why JustFab and its subsidiaries are growing so fast is because the focus is on developing a brand that delivers real value to the customers. He believes that the digital retail space has a lot of potentials and provides quantitative as well as qualitative value to customers as well as companies. He is also a snowboarding enthusiast and loves to have well-brewed coffee and spend time with his family in his free time.

Read more about what Adam Goldenberg has achieved through JustFab in BuiltInLA’s Entrepreneur cover story: 3 LA CEOs you need to know now: Adam Goldenberg, JustFab